Competitor Battlecard Refresh
Rebuild your battlecard from what people actually complained about this month.
What this skill does
This skill reads every competitor complaint, comparison and alternative-seeking mention from the last 30 days and clusters them into themes: pricing, onboarding, support, whatever actually comes up.
For each theme it keeps the three most representative real quotes with permalinks, then writes the objection the way a prospect would say it and the honest counter-position underneath.
It is instructed not to invent quotes or statistics, and to say so plainly when there is no strong answer rather than stretching one.
What you end up with
- Complaint themes ranked by volume, not by guesswork
- Three real, linkable quotes per theme
- An objection and a talk track per theme, with honest gaps flagged
- A sentiment trend showing whether the competitor is getting better or worse
- A list of people who sound ready to switch right now
Connect to SnitchFeed MCP
Step 1 is to connect your Claude, ChatGPT, Cursor, etc to SnitchFeed.
https://api.snitchfeed.com/mcp Need help connecting? See setup guides for Claude, ChatGPT, Cursor and more .
The prompt
Paste this into any assistant with the SnitchFeed MCP connected. Replace anything in square brackets first. It is written to be edited, so change what does not fit.
Competitor Battlecard Refresh
You have access to the SnitchFeed MCP. Refresh our battlecard for [COMPETITOR NAME]. Ground rule for the whole task: use only what people actually said. Never invent a quote, a customer, or a statistic. If the data is thin, say it is thin. 1. Call snitchfeed_get_org_context for our positioning and differentiators. 2. Call snitchfeed_list_mentions with: - include_intents: ["competitor_complaint", "competitor_mention", "seeking_alternative", "comparison"] - include_keywords: ["[COMPETITOR NAME]"] - date_from: 30 days ago Paginate until you have all of them. Tell me the total you are working from. 3. Call snitchfeed_query_analytics with metric "mentions", group_by "day", breakdown_by "sentiment" and the same filters, so we can see whether sentiment about them is moving in either direction. 4. Cluster the complaints into themes. Expect some of: pricing and billing, onboarding and setup, support quality, reliability and downtime, missing features, data accuracy, contract and lock-in. Do not force a mention into a theme it does not fit. Count how many mentions sit in each theme. 5. For each theme keep the three most representative real quotes, each with its permalink and platform. 6. For each theme write: - the objection phrased the way a prospect would actually say it on a call - our honest counter-position, based on what we genuinely do today - if we do not have a good answer, write "no strong answer today" and explain the gap. Do not stretch a weak answer into a strong one. 7. Separately, flag any individual in this data who sounds actively ready to switch. Give me who, what they said, and the link. 8. Output the battlecard with: the sentiment trend, themes ranked by count with quotes, the objection and talk track for each, the ready-to-switch list, and a "what is thin" note covering anything you did not have enough data to judge. If I give you last month's battlecard, add a "what changed" section at the top comparing the two.
How it works
What the agent does once you paste the prompt in, step by step.
- 01
Gather a month of complaints
Every complaint, comparison and alternative-seeking post about the competitor from the last 30 days.
snitchfeed_list_mentions - 02
Check which way it is going
A sentiment trend showing whether their reputation is improving or sliding.
snitchfeed_query_analytics - 03
Group them into themes
Complaints get sorted into things like pricing, support and reliability, with real counts attached to each.
- 04
Keep the receipts
Three real quotes per theme, each with a link back to the original post so anyone can check it.
- 05
Write honest talk tracks
An objection and a response for each theme, with the gaps marked rather than papered over.
What it hands back
- A sentiment trend for the competitor over the last 30 days
- Complaint themes ranked by mention count
- Three real, linked quotes per theme
- An objection and talk track per theme, with honest gaps marked
- A ready-to-switch list with links
- A note on what the data was too thin to support
Make it yours
Paste any of these as a follow-up after the first run, or fold them into the prompt before you start.
- Multiple competitors: run it per competitor and ask for a comparison of which themes are shared and which are unique.
- Win/loss support: give it a specific lost deal's objection and ask what the public data says about that theme.
- Quarterly: change the range to 90 days and ask for a theme trend over time rather than a snapshot.
- Sales enablement push: ask for the talk tracks reformatted as a Slack message under 300 words.
- Website input: ask which of these objections should be answered on your comparison page.
Loved by GTM teams
Don't take our word for it.
I love SnitchFeed. Can't recommend it enough.
I really like what I achieved with SnitchFeed.
One dashboard. Every conversation that matters. No more hopping between platforms. Quality product & great founder 🤝
Anyone reading this comment, I've used SnitchFeed and loved it!
Spent 5 minutes on SnitchFeed, dropped a comment → new user
Just started using SnitchFeed and I'm already loving it. Great Work!
I love SnitchFeed. Can't recommend it enough.
I really like what I achieved with SnitchFeed.
One dashboard. Every conversation that matters. No more hopping between platforms. Quality product & great founder 🤝
Anyone reading this comment, I've used SnitchFeed and loved it!
Spent 5 minutes on SnitchFeed, dropped a comment → new user
Just started using SnitchFeed and I'm already loving it. Great Work!
I legit booked 5 meetings with SnitchFeed this week. And it's only Monday...
Does what it says on the tin. Quite well.
Every day I open my laptop, SnitchFeed is the first thing I log into.
Immediately found 5 perfect posts that I replied to on X & LinkedIn. Wasn't expecting that!
The ability to use AI sentiment scoring and get insights on data is incredibly useful. Very hard to find at this price point!
Super easy setup and UI. Actually delivers on what it promises to do.
I legit booked 5 meetings with SnitchFeed this week. And it's only Monday...
Does what it says on the tin. Quite well.
Every day I open my laptop, SnitchFeed is the first thing I log into.
Immediately found 5 perfect posts that I replied to on X & LinkedIn. Wasn't expecting that!
The ability to use AI sentiment scoring and get insights on data is incredibly useful. Very hard to find at this price point!
Super easy setup and UI. Actually delivers on what it promises to do.
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Everything you need to know
Can't find what you're looking for? We're fast to respond.
Still have questions? Reach out at hello@snitchfeed.com
Put this skill to work
SnitchFeed monitors Reddit, X, LinkedIn, Bluesky and Hacker News, scores every mention for fit and intent, and exposes the lot to your agent over MCP.