Create Listener

How to create a listener

1. In SnitchFeed, open Create listener (or edit an existing listener).
2. Skim the overview video below so you know where each control lives.
3. Follow the numbered steps under Configure your listener, then save.

It’s quick—the clip matches what you’ll see in the listener dialog.

Configure your listener

After you open Create listener (or edit an existing one), work through the steps below in order. Everything is saved together when you confirm. Skip step 4 if this listener does not target Reddit.

1. Listener Intent and Negative Intent

Fill out Intent in plain language so SnitchFeed knows which keyword hits matter. Optionally add Negative intent so posts that match keywords but off-topic patterns (jobs, promos, wrong industries) score lower.

2. Keywords, exclusions, and matching options

Examples below use the same scenario as Keywords to track: you compete with Notion and want threads where people complain, compare tools, or ask for alternatives.

Keywords to track

Phrases SnitchFeed listens for on the platforms you enable—for example notion alternative, frustrated with notion, and quitting notion.

Exclude keywords

Hard filters: if a post contains the excluded phrase exactly (and respecting case sensitivity for that row), it is dropped before scoring.

Example (Notion competitor — exclusions): Add exclusions when the same words show up in threads you do not want to engage with: template sellers, hiring, giveaways, or generic tutorials.

• Notion template for sale
• download my Notion dashboard
• Notion affiliate
• We're hiring
• internship at Notion

Tune this list as you see recurring junk; exclusions are case-sensitive exact strings, so mirror how people actually type (Notion vs notion) or add both variants if needed.

Whole word

Only matches when the keyword is its own token, not a substring inside a longer word. Use this for short keywords that otherwise create accidental hits.

Example (Notion competitor — whole word): If you track block to catch Notion “blocks” discourse, you may match unrelated words like roadblock or blockchain. Turning whole word on keeps matches closer to people discussing blocks in a notes/wiki sense (still review volume—you may pair with intent or exclusions).

Case sensitive

Matching respects capitalization. Useful for brands, product lines, and acronyms; risky for broad coverage because social posts are inconsistent.

Example (Notion competitor — case sensitivity): If you add a tracked phrase like Notion AI and only want posts that use that capitalization (versus casual notion ai), enable case sensitive for that keyword row. For plain notion mentions, leaving case sensitive off usually catches more legitimate complaints and comparison threads.

Generate keyword suggestions

If you need ideas, use Generate keyword suggestions in the listener dialog (requires a solid Intent first). Pick a model and language, run it, then add strong phrases to tracked or excluded keywords from the suggestions table.

3. Authors

Include authors limits matches to accounts you allow; exclude authors drops accounts you never want to see. Entries are case sensitive. Use the value SnitchFeed expects per platform:

X (Twitter)

The account handle without @ (for example snitchfeed).

LinkedIn

The name shown on the member’s profile (as it appears publicly).

Reddit

The username without u/ (for example spez, not u/spez).

4. Reddit Subreddits

For Reddit listeners, include subreddits restricts monitoring to the communities you list; exclude subreddits removes ones you want to ignore. Names are case sensitive. You can also choose whether to listen to posts, comments, or both.

5. Notifications

Choose where mention alerts go for this listener—for example Slack or Discord—and set how high relevance must be before we ping you. Mute notifications if you only want matches in the feed without pings.

6. Platforms

Turn on each network this listener should monitor (for example LinkedIn, X, Reddit, Bluesky). You need at least one platform selected before you can save.

7. Guided tour

Optional: start the in-product tour from the listener dialog for a click-through of intent, keywords (including exclusions, whole word, case sensitivity, and keyword generation), authors, Reddit options, notifications, and platforms—you can run it before filling fields or replay it anytime from the same spot.