Keywords to Track
Tips on how to choose the right keywords to monitor and how to organize your listeners.
Please read thoroughly
If you track the wrong keywords, you'll either get too many irrelevant matches or no matches at all. Skim this guide once so your feed is as noise-free as possible.
Throughout this page, examples use one scenario: you're a Notion competitor and want threads where people complain about Notion or ask for alternatives—so you can reply helpfully while the conversation is still warm.
Be specific
Avoid broad industry terms like "notes," "wiki," or "productivity app" as your only keywords. They will flood your feed with generic posts and burn your monthly mention limit. Prefer phrases that signal dissatisfaction, comparison, or switching intent around the competitor you care about.
Example (Notion competitor)
- Too broad:
productivity,notes app,documentation - Better:
notion is frustrating,notion is slow,notion pricing,switching from notion,notion alternative,alternative to notion
Avoid common words
If a target term doubles as everyday English (e.g. "notion" meaning "idea"), pair it with anchors people use when they mean the product: domain, handle, or adjacent product words.
Example (Notion competitor)
- Risky alone:
notion(sometimes means "concept," especially in essays or philosophy threads) - Stronger:
notion.so,@NotionHQ,notion workspace,notion database,notion api
Test and adjust
If you see too few matches, widen slightly (category + competitor). If you see too much junk, add complaint / switching language or tighten with listener intent and filters.
Example (Notion competitor)
- Too quiet: add
PKM,second brain tool,notion vs - Too noisy: narrow to
done with notion,quitting notion,notion replacement,migrate from notion
Consider different languages
People complain and shop for tools in their own language. The same English brand can appear in mixed-language posts; native phrases often surface deals you would miss in English-only searches.
Example (Notion competitor)
- English:
notion alternative,any notion replacement - Spanish:
alternativa a Notion,dejar Notion - Portuguese:
substituto Notion,sair do Notion
Use long-tail keywords
Long-tail phrases (multi-word searches) match fewer posts but often higher intent: someone describing a specific pain or migration is closer to evaluating a new tool.
Example (Notion competitor)
- Short:
notion— high volume, mixed intent - Long-tail:
notion takes forever to load,notion offline is useless,enterprise notion pricing ridiculous,looking for open source notion alternative
What to monitor
Same Notion competitor use case—here is how each bucket shows up in practice.
Your company and product names
Track your brand and product strings so you can join threads where you are already named, and so competitor-focused listeners do not drown out your own mentions.
Example (Notion competitor)
- Your product:
AcmeNotes,AcmeNotes.com,@AcmeNotes - Optional paired queries:
AcmeNotes vs notion(if people compare you directly)
Keywords related to your industry
Add category language your buyers use when they are shopping—not just the competitor’s name.
Example (Notion competitor)
team wiki tool,company knowledge base,collaborative docs,notetaking for teams- Comparison curiosity:
notion vs confluence,notion vs coda,obsidian vs notion
Competitor names and products
You are not only watching praise; for this play you especially want friction and evaluation moments around Notion’s surface area (databases, permissions, mobile, pricing).
Example (Notion competitor)
- Core:
Notion,notion.so,@NotionHQ - Product angles:
notion ai,notion enterprise,notion calendar - Complaint / switching signals:
hate notion,notion sync issues,notion billing,export notion
Why it helps:
- See what people praise so you can respect it in positioning.
- Catch complaints early and offer a thoughtful alternative.
- Spot feature gaps (e.g. offline, permissions) your roadmap can emphasize.
Pain points you can solve
Phrase keywords the way customers vent or ask for help—especially problems your product fixes relative to Notion.
Example (Notion competitor)
- Performance and reliability:
notion lag,notion down again,notion spinning - Pricing and seats:
notion too expensive,notion per seat pricing - Lock-in and portability:
locked into notion,escape notion,migrate notion to - Workflow fit:
notion too complex,simple notion alternative,notion for developers sucks
Pair these with listener intent so SnitchFeed’s scoring favors high-intent complaints and alternative-seekers—not generic tutorials or influencer threads.
By layering specific phrases, disambiguation, and long-tail pain keywords like these, you keep the feed full of conversations where a Notion competitor can actually add value.