Brand Context
How SnitchFeed builds your workspace brand profile from your website and where to review or edit it for better AI scoring.
Brand Context is your workspace’s structured profile: who you are, what you sell, who you serve, and how you position in the market. SnitchFeed feeds this to AI alongside listener-level instructions so relevance scoring and keyword suggestions stay grounded in your business—not generic guesses.
Brand Context vs listener intent
Brand Context describes your company (stable, org-wide). Listener intent describes what posts you want for a given listener (keywords, campaigns, competitors). Both work together; neither replaces the other.
How SnitchFeed builds Brand Context
When you onboard or supply a company website, SnitchFeed runs a crawl of public pages and passes the combined text through an extraction step. The model fills a fixed schema—only what is stated or clearly implied on the site; it is instructed not to invent facts.
Typical outputs include:
- Company description — What you do, who you serve, differentiators.
- Product summary — Problems the product solves.
- Product positioning — Value props and how you differentiate.
- Ideal Customer Profiles (ICPs) — Named segments and how you serve them (up to several profiles in the product).
- Primary and secondary target audiences — Roles, stages, industries.
- Use cases — Concrete jobs-to-be-done your product addresses.
- Case studies — Customer highlights, context, and outcomes when the site provides them.
Until this pipeline finishes, Brand Context may not be ready; the product can block creating listeners until crawling and extraction complete so listeners are not configured “blind.”
Where to view and edit Brand Context
In the SnitchFeed app:
- Open AI Settings from the sidebar (product route:
/ai). - Click on the Brand Context tab.
Reanalyze
Reanalyze validates the domain, re-crawls the site, and runs extraction again. Use it when your positioning, site copy, or product story changes materially. After a successful run, review the fields and fix anything the crawl missed or misread before relying on scores and suggestions.
Edit any field directly; SnitchFeed saves what you confirm with Save Brand Context. Keeping this profile accurate improves noisy/out-of-domain filtering and helps AI-assisted flows stay aligned with how you actually sell.
Related docs
- Listener intent — Per-listener Intent and Negative intent for what to surface or score down.
- Keywords to track — Choosing phrases; generation uses strong listener intent and benefits from solid Brand Context.
- Create listener — End-to-end listener setup.