Launch Monitoring
See every reaction to your launch, the moment it's posted
Launch day traffic doesn't stay in the thread you posted to. SnitchFeed watches Hacker News, Reddit, X, LinkedIn, and Bluesky for mentions of your launch, tags objections, comparisons, and praise, and alerts your team so you can reply while the conversation is still active.
What is launch monitoring?
Launch monitoring is tracking every public reaction to a launch as it happens, not just the replies on the thread you posted. A Show HN post gets discussed on Reddit, a Product Hunt launch gets quoted on X, and most teams only see the fraction that happens in the one place they're watching.
The moment you're missing
Right now, someone is asking how you're different
Without launch monitoring
You're refreshing your Show HN tab, but the top comment comparing you to an incumbent tool is on a different repost, on a different platform, that you find out about three days later when a friend sends you the link.
With SnitchFeed
You get an alert the moment the comparison thread appears, complete with a sentiment tag, and reply with a clear answer while the thread still has an active audience reading it.
How it works
From your product name to a Slack alert
Four steps, set up once, ideally the day before you launch.
- 01
Set up a listener before you launch
Add your product name and category terms, combined with boolean logic so you catch every mention without catching unrelated noise.
Learn more - 02
AI tags sentiment and intent on every reaction
Each comment is scored for relevance and tagged positive, negative, or a question, so a technical objection and a compliment never get buried in the same undifferentiated feed.
Learn more - 03
Objections and questions surface first
Your feed prioritizes the comments worth a reply: pointed technical questions, comparisons to existing tools, and anything that reads like confusion about what you built.
Learn more - 04
An alert hits your team in seconds
Slack, Discord, email, or a webhook. Reddit and Hacker News mentions arrive as they happen, so you can reply while the thread is still on the front page.
Learn more
Pick the right approach
What are you actually watching on launch day?
Most teams default to whatever notifications the platform gives them. Here's what each approach actually covers.
| Approach | What it watches | What it misses |
|---|---|---|
Platform-native notifications HN's own reply notifications, Product Hunt's dashboard | Direct replies to your own post, on that one platform | Discussion happening in a different thread, or on a different platform entirely |
Google Alerts Free keyword email alerts | Indexed pages that mention your product name | Most forum and social discussion, and anything not yet indexed |
Manually refreshing the thread Keeping a tab open on launch day | Whatever you happen to be looking at, whenever you happen to look | Everything that happens while you're asleep, in a meeting, or checking a different platform |
SnitchFeed Cross-platform launch monitoring | Every mention of your launch across Hacker News, Reddit, X, LinkedIn, and Bluesky, scored and alerted in real time | Nothing that's public, on purpose |
What you can catch
Five signals worth a listener of their own
Technical objections
"How is this different from [existing tool]?" is the question that decides whether a skeptical reader keeps evaluating you or moves on.
Comparisons to competitors
Commenters naming an alternative in your own launch thread. Whoever replies with a clear, honest answer shapes what everyone reading decides next.
Confused or unclear questions
If three people ask the same question, your landing page or launch post is missing something. That's free copy feedback.
Unprompted praise
Early positive reactions are the testimonials and social proof you'll want later, easy to lose track of across five platforms without a single feed.
Cross-platform pickup
A launch that does well on one platform often gets reposted or discussed on another within hours. Most teams only watch the platform they posted to.
The playbook
How to engage in your own launch thread without sounding defensive
Reply to the top objection first, publicly
If the top comment is skeptical, a thoughtful public reply does more for everyone reading than a dozen replies to smaller threads further down.
Answer technical questions with specifics
Vague reassurance reads as evasive to a technical audience. Name the actual limitation if there is one, and say what you'd do about it.
Don't argue with a comparison, clarify it
If someone says 'this is just [Competitor] with extra steps', explain the actual difference. Getting defensive confirms the comparison instead of correcting it.
Say thank you to genuine praise, then move on
Spending your visible reply budget on compliments instead of open questions wastes the thread's attention on the comments that already went your way.
One dashboard. Every conversation that matters. No more hopping between platforms. Quality product & great founder 🤝
Common questions about launch monitoring
Still have questions? Reach out at hello@snitchfeed.com
Still have questions? Reach out at hello@snitchfeed.com
Don't refresh the thread. Get alerted instead.
Set up a listener before you launch. Every reaction across Hacker News, Reddit, X, LinkedIn, and Bluesky arrives tagged and ready to act on.