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Know what people say about you when you're not in the room

Brand monitoring on social media means tracking what people publicly say about your brand on Reddit, X, LinkedIn, and Bluesky, whether or not they tag you. SnitchFeed watches those conversations, tags each one positive, negative, or neutral, and alerts your team while there's still time to respond.

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What is brand monitoring?

Brand monitoring is the practice of tracking what is said about your brand across public channels so you can respond while it still matters. Many tools scoped as "reputation monitoring" watch review sites and news coverage. SnitchFeed watches a different surface: the live conversations on Reddit, X, LinkedIn, and Bluesky, where people talk about you honestly, without expecting you to be listening.

Someone is talking about you right now

Without social monitoring

A teammate screenshots a complaint thread and drops it in Slack a week after it was posted, once it already has forty replies and the original poster has stopped checking notifications.

With SnitchFeed

You get an alert within minutes, tagged negative, with a link straight to the thread. Your team replies while the conversation is still active, not after it's cooled into a screenshot someone forwarded.

From a brand name to a Slack alert

Four steps, set up once. SnitchFeed eliminates an average of 82% of raw keyword noise (internal data, 2026), so what reaches your feed is worth reading.

  1. 01

    Set up a listener on your brand and product names

    Add your brand name, product names, and common misspellings, combined with boolean logic so mentions of an unrelated word don't flood your feed.

    Learn more
  2. 02

    AI tags sentiment and relevance on every mention

    Each post is scored for relevance and tagged positive, negative, or neutral, so a complaint, a question, and unprompted praise are never treated the same way.

    Learn more
  3. 03

    Negative and urgent mentions surface first

    Your feed prioritizes what needs a response now: complaints, confused questions, and anything that looks like it could spread.

    Learn more
  4. 04

    An alert hits your team in seconds

    Slack, Discord, email, or a webhook to your own tooling. Reddit and Bluesky mentions arrive in real time; LinkedIn and X are refreshed hourly.

    Learn more

Five things worth knowing about before someone tells you

Complaints before they spread

A frustrated customer posting in public is a support ticket you did not get filed. Catching it early usually changes how the story ends.

Unprompted praise

Genuine compliments you did not ask for are marketing material. Thank the author and ask if you can quote them while it's fresh.

Questions about your product

"Does anyone know if [Brand] supports X?" is a chance to answer directly, in public, before a competitor does it for you.

Misinformation about your brand

Incorrect claims about pricing, features, or a policy spread fastest in the first hour. Seeing it early gives you time to correct it calmly.

Early warning on a brewing crisis

A handful of similar complaints appearing within the same day is a pattern worth investigating before it becomes a dozen more.

What this does not cover

SnitchFeed monitors social conversations on Reddit, X, LinkedIn, and Bluesky. It does not monitor review sites like G2 or Capterra, news coverage, or press mentions. If those surfaces matter to you, they're worth tracking as a separate workflow alongside social monitoring, not in place of it.

“Actually delivers on what it promises to do.”

Philip WetterhornStrategist & Creative, Wetterhorn Brand Strategy

Common questions about brand monitoring

Still have questions? Reach out at hello@snitchfeed.com

Still have questions? Reach out at hello@snitchfeed.com

What is brand monitoring on social media?
Brand monitoring on social media is the practice of tracking what people publicly say about your brand and products on Reddit, X, LinkedIn, and Bluesky: complaints, praise, questions, and mentions you were not tagged in. It is about catching the conversation while it is still happening, not finding out about it days later.
Is this the same as online reputation monitoring?
It overlaps but is narrower and more real-time. Reputation monitoring services often track review sites, news coverage, and search results in addition to social posts. SnitchFeed focuses specifically on live social conversations on Reddit, X, LinkedIn, and Bluesky, and does not monitor review platforms or press coverage. If you want to track the broader category instead of just your name, see brand presence.
Which platforms does brand monitoring cover?
Reddit, X (Twitter), LinkedIn, and Bluesky. Reddit and Bluesky mentions are captured in real time; LinkedIn and X are refreshed hourly. The same listener setup works whether you are tracking your own brand or a competitor's.
How is this different from Google Alerts?
Google Alerts surfaces indexed web pages, which usually lag behind by hours or days and misses most social platform content entirely, since much of Reddit, X, and LinkedIn is not fully indexed or updates faster than Google re-crawls it. SnitchFeed reads the platforms directly, so a Reddit thread or a post can be caught within seconds instead of after it's already been indexed, if at all.
Does it monitor reviews on G2 or Capterra?
No. SnitchFeed is scoped to social conversations on Reddit, X, LinkedIn, and Bluesky, not review platforms. If your brand is also discussed there, that is a separate workflow worth tracking alongside social monitoring, not a replacement for it.
Can it help catch a PR crisis early?
It can give you an earlier warning than checking a dashboard once a day. Several similar complaints appearing within hours of each other, tagged negative and rising in volume, is a pattern you can act on before it becomes a bigger story. It is not a dedicated crisis-management platform, and judgment calls about how to respond are still yours to make.
Can I track sentiment on my own brand mentions?
Yes. Every mention is tagged positive, negative, or neutral by AI that reads the full post and its thread context, not just individual words, so sarcasm and negation are handled correctly. Read more on the sentiment analysis page.
How fast are brand mention alerts?
Reddit and Bluesky mentions are ingested in real time, so alerts can fire within seconds of a post going live. LinkedIn and X are checked on an hourly refresh. Every alert includes the sentiment tag, so your team knows the tone before opening the thread.

Stop finding out about it secondhand.

Set up a brand listener in under 5 minutes. Every mention arrives tagged and ready to act on.

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Sentiment tagging includedReddit, LinkedIn, X, BlueskySlack and Discord alertsCancel anytime