Share of Voice Calculator
Enter mention counts for your brand and up to five competitors to see share of voice calculated instantly, with a visual bar breakdown of each brand's percentage of total conversation.
Share of voice
The formula
Share of voice = (your brand's mentions ÷ total mentions across all tracked brands) × 100. It's a simple ratio, but it only means something once you're comparing against a consistent set of competitors over a consistent time window.
A worked example
Say Brand A gets 30 mentions in a month, Brand B gets 40, and Brand C gets 30. Total mentions across all three: 100. Brand A's share of voice is 30 ÷ 100 × 100 = 30%. Brand B, the loudest of the three, holds 40%.
Where do I get mention counts?
You can count manually: search each brand name across the platforms your market talks on and tally results over a fixed period. It works, but it's slow and easy to undercount, especially on Reddit and X where conversations move fast.
SnitchFeed's analytics count intent-tagged mentions per brand automatically across Reddit, X, LinkedIn, and Bluesky, so you can pull your share of voice numbers on demand instead of hand-counting search results every month.
Share of voice, explained
Common questions about calculating and interpreting share of voice.
Still have questions? Reach out at hello@snitchfeed.com
From SnitchFeed
Social listening that finds buyers, not just mentions
SnitchFeed monitors public conversations for your brand, competitors, and the problems you solve. AI scores every match so your GTM team can reply first while intent is still hot.
Monitor four platforms from one place
Track keywords and brand mentions across Reddit, LinkedIn, X, and Bluesky without hopping between search tabs.
AI filters noise to intent
Every match is scored for relevance and buying intent, so your team sees conversations worth a reply, not every keyword hit.
Alerts where your team already works
Route high-intent mentions to Slack, Discord, email, or a webhook the moment they appear.
Loved by GTM teams
Don't take our word for it.
I love SnitchFeed. Can't recommend it enough.
I really like what I achieved with SnitchFeed.
One dashboard. Every conversation that matters. No more hopping between platforms. Quality product & great founder 🤝
Anyone reading this comment, I've used SnitchFeed and loved it!
Spent 5 minutes on SnitchFeed, dropped a comment → new user
Just started using SnitchFeed and I'm already loving it. Great Work!
I love SnitchFeed. Can't recommend it enough.
I really like what I achieved with SnitchFeed.
One dashboard. Every conversation that matters. No more hopping between platforms. Quality product & great founder 🤝
Anyone reading this comment, I've used SnitchFeed and loved it!
Spent 5 minutes on SnitchFeed, dropped a comment → new user
Just started using SnitchFeed and I'm already loving it. Great Work!
I legit booked 5 meetings with SnitchFeed this week. And it's only Monday...
Does what it says on the tin. Quite streamlined.
Every day I open my laptop, SnitchFeed is the first thing I log into.
Immediately found 5 perfect posts that I replied to on X & LinkedIn. Wasn't expecting that!
The ability to use AI sentiment scoring and get insights on data is incredibly useful. Very hard to find at this price point!
Super easy setup and UI. Actually delivers on what it promises to do.
I legit booked 5 meetings with SnitchFeed this week. And it's only Monday...
Does what it says on the tin. Quite streamlined.
Every day I open my laptop, SnitchFeed is the first thing I log into.
Immediately found 5 perfect posts that I replied to on X & LinkedIn. Wasn't expecting that!
The ability to use AI sentiment scoring and get insights on data is incredibly useful. Very hard to find at this price point!
Super easy setup and UI. Actually delivers on what it promises to do.
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