SnitchFeed + Clay
SnitchFeed sends every mention to a Clay table through a webhook, with the post, the author, and the AI analysis attached. Each mention lands as a new row, and you run enrichment and any further automation inside Clay.
What is Clay?
Clay is a data enrichment and workflow tool that chains together dozens of data providers into a spreadsheet-like interface for building GTM lists.
How Clay works with SnitchFeed
One workflow, start to finish. This is what runs every time a matching mention appears, with nobody watching the feed.
A mention matches
Your listener catches a post and hands it to a workflow with a webhook step pointed at Clay.
A new row lands in Clay
The post, author, platform, and AI analysis arrive as a new row in your Clay table.
Clay takes it from there
Your enrichment columns and automations run on the row, whether that is finding the contact, scoring the lead, or pushing it to your CRM.
What you can do with SnitchFeed + Clay
Set each one up once. After that it runs on every matching mention, whether or not anyone remembers to check the dashboard.
Every mention becomes a row
Each matched post arrives in your Clay table automatically, so your list builds itself from real buying signals.
Rich data, ready to use as columns
The post, author, platform, and AI analysis come through with every row, so you can enrich and route on them without extra lookups.
Enrichment stays in Clay
Run waterfalls, scoring, and follow-up automation with the tools you already use in Clay. SnitchFeed just supplies the signal.
Who runs this play
The same connection, pointed at different kinds of signal.
RevOps
Buying signals live on social platforms, far from the tables where you build lists.
Mentions flow straight into Clay as rows, so they join the same enrichment and routing you already run.
Growth teams
You already built enrichment and scoring in Clay and do not want to rebuild it elsewhere.
That logic runs as-is on every SnitchFeed mention that lands in your table.
Sales teams
A post from a public handle is not something you can reach out to.
Clay can resolve the person behind it, so your outreach starts from a real contact.
How to integrate Clay with SnitchFeed
Create a Clay table with a webhook source, then paste its URL into a webhook step on SnitchFeed. Run a test mention through to see the first row arrive, then build your enrichment on top.
Connect Clay01Step 1
In Clay, create a table and add a webhook as the source to get its unique URL
02Step 2
Add a webhook step to your SnitchFeed workflow and paste the Clay URL
03Step 3
Run a test mention through so the first row lands in your table
04Step 4
Add enrichment columns and automations in Clay to run on every new row
Free for 7 days, no credit card required.
Before you start
- A Clay account with a table that has a webhook source
- A SnitchFeed account with at least one listener producing matches
Questions about the Clay integration
Everything teams ask before connecting Clay.
Still have questions? Reach out at hello@snitchfeed.com
How does SnitchFeed connect to Clay?
Does SnitchFeed run the enrichment?
What data does Clay receive?
Loved by GTM teams
Don't take our word for it.
I love SnitchFeed. Can't recommend it enough.
I really like what I achieved with SnitchFeed.
One dashboard. Every conversation that matters. No more hopping between platforms. Quality product & great founder 🤝
Anyone reading this comment, I've used SnitchFeed and loved it!
Spent 5 minutes on SnitchFeed, dropped a comment → new user
Just started using SnitchFeed and I'm already loving it. Great Work!
I love SnitchFeed. Can't recommend it enough.
I really like what I achieved with SnitchFeed.
One dashboard. Every conversation that matters. No more hopping between platforms. Quality product & great founder 🤝
Anyone reading this comment, I've used SnitchFeed and loved it!
Spent 5 minutes on SnitchFeed, dropped a comment → new user
Just started using SnitchFeed and I'm already loving it. Great Work!
I legit booked 5 meetings with SnitchFeed this week. And it's only Monday...
Does what it says on the tin. Quite well.
Every day I open my laptop, SnitchFeed is the first thing I log into.
Immediately found 5 perfect posts that I replied to on X & LinkedIn. Wasn't expecting that!
The ability to use AI sentiment scoring and get insights on data is incredibly useful. Very hard to find at this price point!
Actually delivers on what it promises to do.
I legit booked 5 meetings with SnitchFeed this week. And it's only Monday...
Does what it says on the tin. Quite well.
Every day I open my laptop, SnitchFeed is the first thing I log into.
Immediately found 5 perfect posts that I replied to on X & LinkedIn. Wasn't expecting that!
The ability to use AI sentiment scoring and get insights on data is incredibly useful. Very hard to find at this price point!
Actually delivers on what it promises to do.
Other enrichment integrations
Connect Clay and let signals route themselves.
Start free, connect Clay from Settings, and see mentions arrive in minutes.