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How Overmind gets into competitor complaint threads first

Sam Morris, Founding GTM at Overmind
If people are complaining about your competitors online, SnitchFeed gets you into that thread first.
Sam Morris
Sam Morris
Founding GTM, Overmind

Meet Overmind

Overmind turns your company into an AI lab. The people it sells to talk in public about evals, agent reliability, LLM costs, and tools like Langfuse, spread across Reddit, X, LinkedIn and Hacker News.

Sam Morris is Overmind's founding GTM hire. SnitchFeed wasn't new to him. At his previous company, it was the fastest way to find people who had the problem they solved, so when he joined Overmind, it was one of the first tools he set up.

Good threads went cold before he found them

Before SnitchFeed, Sam searched Reddit, X and LinkedIn by hand for those conversations. It took ages, and by the time he found most of the good threads, they had already gone cold.

Now the conversations come to him

I spend my time engaging instead of searching.

Sam Morris, Founding GTM, Overmind

SnitchFeed now sends Sam 50 to 90 relevant mentions a day. Each one gets a fit score, based on how closely the post matches what Overmind sells and who it sells to, plus tags like “seeking alternative” or “pain point”. The people looking to switch stand out straight away, and new ones land in his Slack and inbox as SnitchFeed finds them.

Reddit
Competitor complaints · Oct 14
95% fit

Seeking alternatives to Helicone due to maintenance and security issues

helicone alternatives for enterprise teams? we're still on the proxy and it's in maintenance mode now

we've had Helicone sitting in front of our OpenAI and Anthropic calls for about a year self hosted, mostly for request logs and cost per feature and since Mintlify acquired it in march it's been in maintenance mode, security updates, bug fixes and new model support but a frozen roadmap, and our security team isn't thrilled about running something in the request path that's no longer moving […]

Seeking Alternative
Pain Point
Competitor Mention
A real thread from Overmind's competitor-complaints listener.

Nine listeners, three jobs

Each of Sam's listeners watches for one kind of conversation. Together, they cover everything from ready-to-switch buyers to what investors are saying.

Win switchers

  • Competitor complaints
  • Buyer intent

Spot the pain

  • Agent quality
  • LLM cost
  • Early pain

Watch the market

  • Investors
  • Brand

Reply, DM, or write about it

What happens next depends on the thread. Usually Sam replies right there with something useful. Sometimes he DMs the person directly.

When the same complaint keeps showing up, Sam turns it into a blog post or an SEO page, so the next person with that problem finds Overmind on their own.

SnitchFeed makes those topics easy to spot. Posts worth writing about get a “content opportunity” tag, and with SnitchFeed's MCP server, Claude or any other AI assistant can pull those posts together, group the complaints that keep coming back, and turn them into a brief for the next article.

Bandwidth is a scarce resource, and SnitchFeed saves me a ton.

Sam Morris, Founding GTM, Overmind

A product that keeps getting better

Parth is the most responsive and open-minded founder I've worked with. He's always open to new ideas and constantly improves the product based on user needs. The growth and quality of the platform represent that.

Sam Morris, Founding GTM, Overmind

Sam has used SnitchFeed at two companies, so he has seen it grow. What stands out to him is how it grows: new capabilities that add power without getting in the way of what already works.

Expect product improvements that don't hinder you with new features, but provide additional power to the platform's use in a really well thought out way.

Sam Morris, Founding GTM, Overmind

Get into the thread first.

Track complaints about your competitors, buyer intent and the problems you solve, and get every relevant conversation ranked by fit in one feed.

Reddit, X, LinkedIn, Bluesky & Hacker NewsEvery mention ranked by fitAlerts in Slack, email or Discord