Choosing Keywords

Tips on how to choose the right keywords to monitor and how to organize your Listeners.

Avoid using broad industry terms like "marketing," "software," or "brand." These will flood your feed with irrelevant posts and quickly use up your monthly mention limit. Instead, focus on more specific keywords that directly relate to your business or niche.

Avoid Common Words

If your brand name is a common word (e.g., "Robinhood"), you'll receive a lot of irrelevant mentions. To refine results, try adding your domain or another unique identifier (e.g., "Robinhood Inc.").

Test & Adjust

If you're not receiving enough mentions, try using broader keywords. If you're getting too many irrelevant results, narrow your keywords by adding more specific terms or filters.

Consider Different Languages

Your brand or product name might have different meanings in other languages, leading to irrelevant mentions. If this happens, consider adjusting or removing certain keywords to improve the accuracy of your alerts.

Use Long-Tail Keywords

Long-tail keywords (more specific phrases) can help you find highly relevant conversations. For example, instead of tracking "social listening," try a phrase like "best social listening tools for startups." These may generate fewer hits, but they'll likely be more valuable.

What to Monitor

Your Company & Product Names

The most important keywords to track are your company and product names. For example, we track "SnitchFeed" to see when people mention our brand so we can engage with those conversations.

Consider adding variations, such as your domain ("SnitchFeed.com") or social media handle ("@SnitchFeed"). If your brand name is common, refine your search using additional identifiers.

Monitor keywords related to your business and the problems you solve. Since SnitchFeed provides social listening, we track terms like:

"Social listening tools"
"Keyword tracking software"
"Social media monitoring"

If you offer project management software, you might track phrases like "best project planning tool" or "task management strategies."

Competitor Names & Products

Tracking competitor mentions can provide valuable insights:

See what works for them
Find popular topics they discuss.
Identify customer complaints and engage with users who are unhappy with competitors and introduce your solution.
Spot positive reviews of your brand
Learn what customers love about competitors to improve your own product.

Pain Points You Can Solve

Monitor phrases that indicate customer needs. For example, we at SnitchFeed track:

"track Reddit keywords"
"real-time social media alerts" or "real time social media monitoring"

By tracking pain points, you can position your brand as the solution people are actively searching for.

By following these strategies, you'll ensure that SnitchFeed delivers the most relevant and valuable insights for your brand.